What if climate policies could increase your health and your wealth? It would be a no-brainer that the U.S. would go hard on implementing those solutions, right?
Well, they do! Which begs the question, why don’t we lead with these facts when talking about climate change?
This episode’s guest tackles that very question.
Norm Leo is a climate scientist with more than 20 years of experience engaging diverse audiences on climate change. He recently published a book titled LOOK AT IT THIS WAY: Climate Solutions Will Benefit Your Health and Wealth — a reversible read that quite literally flips the climate narrative. Readers can start from either side of the book: one side explores the impacts of climate change and the other ,the benefits of climate action. It’s designed to make climate solutions feel personal, hopeful, and accessible.
I appreciate this attempt to switch up how we communicate about climate change; instead of focusing on despair and urgency, sacrifice and doom, we look at the opportunities, many of them economic, that market based climate solutions offer.