A recent study found that California residents in households in Republican-controlled districts are more likely to install solar rooftops than those living in Democratic districts. One in every hundred households installed solar rooftops in Republican districts, compared to one in 500 in districts controlled by Democrats, while median per capita income in the latter was $8,000 higher. Nationwide, about 80 percent of Americans said they want solar and wind energy to “increase a lot,” and another 10 percent want it to increase “somewhat.”

“Start with talking about clean energy, because people are in favor of that, and the more you link that to reducing dependence on foreign oil, the more you’re going to get traction in our party,” GOP pollster Neil Newhouse of Public Opinion Strategies said on a recent panel.