This week’s guest is no stranger to the EcoRight. Rich Thau, the president and founder of Engagious, has spearheaded groundbreaking research in public policy, financial communications, insurance, trial consulting and infomercials. His firm’s clients range from the U.S. Chamber of Commerce and The Business Roundtable to CNN and NBC.
Thau regularly advises leaders in Congress and their staffs, Presidential campaigns and corporate executives on how to improve their messaging. His recommendations have shaped the national debate over Social Security, Medicare and tax reform. His firm’s recent policy messaging projects have focused on energy, climate change, immigration, foreign policy, welfare, government spending, healthcare, labor/management issues and international trade.
Of course, we are most interested in his clean energy and climate messaging. We also discuss his most recent findings as part of the Swing Voter Project.